Case Study: Aurora Creative Collective – Elevating Local Influencers & Amplifying Aurora’s Story 📸✨
The Challenge
Aurora is a vibrant, diverse city with incredible stories to tell, but it lacked a consistent influencer presence to showcase its unique experiences, businesses, and cultural destinations. The goal? Build an authentic, local influencer program to drive awareness, engagement, and visitor interest in Aurora.
Our Approach
To create a powerful influencer program that felt organic and community-driven, we:
✅ Launched the Aurora Creative Collective, a curated group of local influencers, content creators, and storytellers.
✅ Developed strong partnerships with influencers who aligned with Aurora’s brand and diverse community.
✅ Provided exclusive experiences, from restaurant tastings and hotel stays to behind-the-scenes access at major events.
✅ Equipped creators with key messaging, brand assets, and creative freedom to produce authentic, high-quality content.
✅ Leveraged influencer content for paid and organic marketing efforts, increasing reach and impact.
The Results 🚀
🔥 77% increase in social media impressions (19.2M) & 82% increase in engagements (257K) in 2023
🔥 Collaborations with 25+ local influencers, reaching diverse audiences across food, travel, lifestyle, and family content
🔥 Expanded Aurora’s brand visibility through influencer-led storytelling
🔥 Boosted local business exposure, driving measurable traffic and engagement
Featured Influencer Collaborations 🏙️
🔹 @Kravingdenver – Highlighting Aurora’s global food scene 🍽️
🔹 @Daysindenver – Showcasing outdoor recreation & unique experiences 🏔️
🔹 @Coloradokidadventures – Exploring family-friendly fun & entertainment 👨👩👧👦
Why It Matters
Influencer marketing isn’t just about aesthetics—it’s about authentic connections and community storytelling. The Aurora Creative Collective proved that local creators have the power to shape perception, boost engagement, and drive real impact for tourism and local businesses.
Ready to Build a Winning Influencer Strategy? Let’s Talk.
Whether you’re a brand looking for influencer partnerships or a creator looking to collaborate, let’s connect and make something amazing happen!