Influencer Marketing, From Brand to Talent ✨

During my time at Visit Aurora, I worked closely with influencers to amplify the city’s story and showcase its diverse experiences. From curating press trips to coordinating collaborations with travel, food, and lifestyle creators, I learned firsthand what makes a brand-influencer partnership truly successful. I managed influencer outreach, negotiated contracts, and developed content strategies that drove real engagement and visibility. Now, I bring that experience to A.Watts Collective, helping influencers secure meaningful partnerships and maximize their impact—because I know exactly what brands are looking for!