Case Study: Putting Aurora’s Culinary Scene on the Map 🍽️✨

The Challenge

Aurora is home to 300+ international eateries, award-winning chefs, and hidden gems, yet many food lovers and travelers still overlook it in favor of Denver’s dining scene. The goal? Increase national and regional media exposure to highlight Aurora as a must-visit food destination.

Our Approach

With a strategic mix of media pitching, storytelling, and influencer engagement, we:
✅ Identified unique story angles—highlighting Aurora’s global flavors, chef-driven concepts, and hidden gems.
✅ Leveraged strong media relationships to secure top-tier coverage in food, travel, and lifestyle publications.
✅ Organized press trips & tastings, inviting journalists and influencers to experience Aurora’s food scene firsthand.
✅ Monitored & reported earned media value, showcasing the impact of our efforts.

The Results 📢

🔥 Featured in Food & Wine
🔥 Coverage led to increased foot traffic & visibility for local restaurants
🔥 Strengthened Aurora’s reputation as a top culinary destination

Featured Coverage 📰

🔹 Food & Wine: “This Denver Suburb Has Colorado's Most Diverse Food Scene” Article

Why It Matters

At a time when restaurants across Colorado are closing, Aurora’s food scene is expanding, thriving, and gaining national recognition. This earned media not only drives awareness but also boosts local businesses, tourism, and economic growth.

Want to Amplify Your Restaurant’s Story? Let’s Talk.

Earned media coverage can transform your brand’s visibility—let’s work together to make your restaurant or culinary event the next big story!